Synthetic data
All sessions

s-2800

Simulated shopper

Nov 1, 2026, 12:03 AM UTC · mobile · search ads · Driftwood 2P Tent · 8 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 213sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 335sExpanded returns · Driftwood 2PExpanded returns policyDelivery 43%
  4. 440sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 84%
  5. 558sExpanded specs · Driftwood 2PExpanded technical specs→ the store shows Delivery Promise hereDelivery 69%
  6. 61m 23sDelivery check · ZIP 76994Checked delivery date by ZIPDelivery 96%
  7. 71m 32sAdded to cart · Driftwood 2PAdded to cartDelivery 96%
  8. 1m 49sLeft the store

Final guess

Delivery96%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
96%
Choice
<1%
No clear doubt
4%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.