Synthetic data
All sessions

s-2801

Simulated shopper

Oct 20, 2026, 12:46 AM UTC · desktop · organic · Lumen 400 Headlamp · 18 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 56%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Cairn LowViewed a product pageChoice 31%
  2. 220sOpened reviews · Cairn LowOpened reviewsFit 27%
  3. 356sReviews filtered: suitabilityFiltered reviews by performanceSuitability 91%
  4. 41m 05sOpened reviews · Cairn LowOpened reviewsSuitability 94%
  5. 51m 14sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  6. 61m 52sViewed Lumen 400Viewed a product pageSuitability >99%
  7. 72m 30sExpanded specs · Lumen 400Expanded technical specsSuitability >99%
  8. 82m 38sOpened reviews · Lumen 400Opened reviewsSuitability >99%
  9. 92m 54sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  10. 103m 15sOpened reviews · Lumen 400Opened reviewsSuitability >99%
  11. 113m 23sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 123m 29sExpanded specs · Lumen 400Expanded technical specsSuitability >99%
  13. 134m 03sViewed Driftwood 2PViewed a product pageSuitability >99%
  14. 144m 43sExpanded specs · Driftwood 2PExpanded technical specsSuitability >99%
  15. 155m 04sAdded to cart · Lumen 400Added to cartSuitability >99%
  16. 165m 29sViewed cartViewed cart (saw shipping cost)Suitability >99%
  17. 175m 47sCheckout startedStarted checkoutSuitability >99%
  18. 6m 03sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Expanded technical specs ×36.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×41.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.