Synthetic data
All sessions

s-2802

Simulated shopper

Oct 22, 2026, 3:27 AM UTC · mobile · paid social · Cairn Low Hiking Shoe · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 236sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 11sExpanded specs · Cairn LowExpanded technical specsNo clear doubt 43%
  4. 41m 18sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 77%
  5. 51m 30sCompare + Cairn MidAdded a product to compareChoice 95%
  6. 61m 45sExpanded specs · Cairn LowExpanded technical specsChoice 89%
  7. 72m 23sExpanded materials · Cairn LowExpanded materialsSuitability 50%
  8. 82m 45sExpanded specs · Cairn LowExpanded technical specsSuitability 80%
  9. 92m 52sExpanded shipping · Cairn LowExpanded shipping infoSuitability 82%
  10. 103m 18sBrowsed catalogBrowsed the catalogSuitability 84%
  11. 113m 23sExpanded specs · Cairn LowExpanded technical specsSuitability 96%
  12. 3m 47sLeft the store

Final guess

Suitability96%
Fit
<1%
Suitability
96%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
4%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×46.9×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.