Synthetic data
All sessions

s-2803

Simulated shopper

Nov 1, 2026, 8:23 PM UTC · desktop · search ads · Talus Trail Runner · 10 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 218sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 324sCompare + Talus TrailAdded a product to compareChoice 66%
  4. 458sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 91%
  5. 51m 14sOpened reviews · Talus TrailOpened reviewsChoice 79%
  6. 61m 29sSearch “squall vs squall pro”Searched to compare optionsChoice >99%
  7. 72m 07sCompare + Talus TrailAdded a product to compareChoice >99%
  8. 82m 26sCompare + Cairn LowAdded a product to compareChoice >99%
  9. 92m 54sAdded to cart · Talus TrailAdded to cartChoice >99%
  10. 3m 05sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Searched to compare options39.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
exit survey · used in training
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.