Synthetic data
All sessions

s-2804

Simulated shopper

Oct 20, 2026, 7:00 PM UTC · desktop · paid social · Lumen 400 Headlamp · 14 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 31%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 232sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 344sExpanded specs · Lumen 400Expanded technical specsNo clear doubt 62%
  4. 41m 16sImage 1 · Lumen 400Viewed a product imageNo clear doubt 76%
  5. 51m 34sImage 2 · Lumen 400Viewed a product imageNo clear doubt 85%
  6. 61m 45sAdded to cart · Lumen 400Added to cartNo clear doubt 85%
  7. 71m 54sViewed cartViewed cart (saw shipping cost)No clear doubt 67%
  8. 82m 23sOpened reviews · Lumen 400Opened reviewsSuitability 54%
  9. 92m 38sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  10. 103m 09sOpened reviews · Lumen 400Opened reviewsSuitability >99%
  11. 113m 19sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 123m 39sExpanded specs · Lumen 400Expanded technical specsSuitability >99%
  13. 134m 15sExpanded materials · Lumen 400Expanded materialsSuitability >99%
  14. 4m 45sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×21.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.