Synthetic data
All sessions

s-2805

Simulated shopper

Nov 2, 2026, 6:40 AM UTC · desktop · organic · Squall 2.5L Rain Shell · 9 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 258sExpanded specs · Squall 2.5LExpanded technical specsSuitability 52%
  3. 31m 05sBrowsed catalogBrowsed the catalogSuitability 41%
  4. 41m 41sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 51%
  5. 52m 10sSearch “fuel canister compatible”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 94%
  6. 62m 15sAdded to cart · Squall 2.5LAdded to cartSuitability 94%
  7. 72m 24sViewed cartViewed cart (saw shipping cost)Suitability 92%
  8. 82m 49sCheckout startedStarted checkoutSuitability 92%
  9. 3m 16sPurchased

Final guess

Suitability92%
Fit
<1%
Suitability
92%
Durability
<1%
Value
6%
Delivery
<1%
Choice
<1%
No clear doubt
2%
Why suitabilityhow much likelier
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.