Synthetic data
All sessions

s-2808

Simulated shopper

Oct 31, 2026, 12:50 AM UTC · desktop · organic · Ridgeback 48L Pack · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 236sExpanded specs · Ridgeback 48LExpanded technical specsChoice 36%
  3. 359sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 97%
  4. 41m 10sSize guide · Ridgeback 48LOpened the size guideChoice 95%
  5. 51m 13sExpanded materials · Ridgeback 48LExpanded materialsChoice 78%
  6. 61m 22sCompare + Ridgeback 48LAdded a product to compareChoice 98%
  7. 71m 46sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  8. 81m 58sOpened comparisonOpened the comparisonChoice >99%
  9. 92m 35sExpanded specs · Ridgeback 48LExpanded technical specsChoice >99%
  10. 3m 02sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Added a product to compare ×211.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.