Synthetic data
All sessions

s-2811

Simulated shopper

Oct 31, 2026, 1:28 AM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Cairn MidViewed a product pageFit 27%
  2. 240sImage 1 · Cairn MidViewed a product imageNo clear doubt 33%
  3. 358sSize 10.5 · Cairn MidSelected a sizeFit 79%
  4. 41m 12sSearch “tent”Searched the catalogFit 65%
  5. 1m 35sLeft the store

Final guess

Fit65%
Fit
65%
Suitability
1%
Durability
1%
Value
1%
Delivery
1%
Choice
2%
No clear doubt
30%
Why fithow much likelier
  • Selected a size12.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.