Synthetic data
All sessions

s-2812

Simulated shopper

Oct 24, 2026, 8:50 PM UTC · mobile · email · Ridgeback 38L Pack · 8 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 21m 08sAdded to cart · Ridgeback 38LAdded to cartChoice 24%
  3. 31m 16sViewed cartViewed cart (saw shipping cost)Value 41%
  4. 41m 37sSorted: price descRe-sorted the catalogDelivery 28%
  5. 51m 43sDelivery check · ZIP 47989Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 88%
  6. 61m 46sExpanded returns · Ridgeback 38LExpanded returns policyDelivery 94%
  7. 72m 25sExpanded shipping · Ridgeback 38LExpanded shipping infoDelivery 99%
  8. 2m 36sLeft the store

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
99%
Choice
<1%
No clear doubt
1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×
  • Re-sorted the catalog1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.