Synthetic data
All sessions

s-2813

Simulated shopper

Oct 23, 2026, 6:20 PM UTC · desktop · paid social · Cairn Low Hiking Shoe · 8 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Cairn LowViewed a product pageChoice 31%
  2. 223sImage 1 · Cairn LowViewed a product imageNo clear doubt 35%
  3. 342sOpened reviews · Cairn LowOpened reviewsFit 31%
  4. 448sReviews filtered: suitabilityFiltered reviews by performanceSuitability 93%
  5. 51m 28sImage 2 · Cairn LowViewed a product imageSuitability 94%
  6. 61m 34sExpanded materials · Cairn LowExpanded materials→ the store shows Built-For Answer hereSuitability 95%
  7. 71m 54sAdded to cart · Cairn LowAdded to cartSuitability 95%
  8. 2m 07sLeft the store

Final guess

Suitability95%
Fit
1%
Suitability
95%
Durability
3%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Opened reviews1.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.