Synthetic data
All sessions

s-2814

Simulated shopper

Oct 24, 2026, 10:04 PM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Cairn MidViewed a product pageFit 27%
  2. 242sBrowsed catalogBrowsed the catalogNo clear doubt 34%
  3. 346sExpanded materials · Cairn MidExpanded materialsNo clear doubt 44%
  4. 453sSize guide · Cairn MidOpened the size guideFit 45%
  5. 51m 13sExpanded returns · Cairn MidExpanded returns policy→ the store shows Fit Confidence hereFit 62%
  6. 61m 21sSize 10.5 · Cairn MidSelected a sizeFit 94%
  7. 71m 28sSize 11 · Cairn MidChanged size selectionFit >99%
  8. 81m 56sSearch “wide fit hiking shoes”Searched for sizing / fitFit >99%
  9. 2m 24sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.