Synthetic data
All sessions

s-2816

Simulated shopper

Oct 25, 2026, 5:40 AM UTC · desktop · paid social · Cairn Low Hiking Shoe · 14 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 49%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 29sExpanded specs · Lumen 400Expanded technical specsSuitability 45%
  3. 323sImage 1 · Lumen 400Viewed a product imageNo clear doubt 50%
  4. 458sViewed Cairn LowViewed a product pageNo clear doubt 65%
  5. 51m 35sBrowsed catalogBrowsed the catalogNo clear doubt 82%
  6. 61m 52sExpanded specs · Cairn LowExpanded technical specsNo clear doubt 63%
  7. 72m 28sExpanded shipping · Cairn LowExpanded shipping infoNo clear doubt 82%
  8. 82m 58sExpanded materials · Cairn LowExpanded materialsNo clear doubt 77%
  9. 93m 05sOpened reviews · Cairn LowOpened reviewsSuitability 52%
  10. 103m 10sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  11. 113m 17sAdded to cart · Cairn LowAdded to cartSuitability 99%
  12. 123m 40sViewed cartViewed cart (saw shipping cost)Suitability 99%
  13. 134m 07sCheckout startedStarted checkoutSuitability 99%
  14. 4m 36sPurchased

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Opened reviews1.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.