Synthetic data
All sessions

s-2818

Simulated shopper

Oct 25, 2026, 10:15 PM UTC · desktop · email · Cairn Mid Waterproof Boot · 8 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Cairn MidViewed a product pageFit 27%
  2. 255sExpanded materials · Cairn MidExpanded materialsDurability 38%
  3. 31m 00sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 73%
  4. 41m 22sExpanded specs · Cairn MidExpanded technical specsChoice 73%
  5. 51m 55sCompare + Cairn MidAdded a product to compareChoice 96%
  6. 62m 14sCompare + Talus TrailAdded a product to compareChoice 99%
  7. 72m 38sAdded to cart · Cairn MidAdded to cartChoice 99%
  8. 2m 57sLeft the store

Final guess

Choice99%
Fit
<1%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtDurability
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.