Synthetic data
All sessions

s-2819

Simulated shopper

Oct 24, 2026, 2:45 AM UTC · desktop · organic · Talus Trail Runner · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 21m 06sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 09sOpened reviews · Talus TrailOpened reviewsSuitability 27%
  4. 41m 49sReviews filtered: fitFiltered reviews by fitFit 79%
  5. 52m 23sSize guide · Talus TrailOpened the size guide→ the store shows Fit Confidence hereFit 97%
  6. 62m 50sSize guide · Talus TrailRe-opened the size guideFit >99%
  7. 73m 17sSize guide · Talus TrailRe-opened the size guideFit >99%
  8. 83m 31sOpened reviews · Talus TrailOpened reviewsFit >99%
  9. 93m 34sReviews filtered: fitFiltered reviews by fitFit >99%
  10. 104m 11sSearch “does it run small”Searched for sizing / fitFit >99%
  11. 114m 45sOpened reviews · Talus TrailOpened reviewsFit >99%
  12. 4m 50sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Filtered reviews by fit ×224.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Opened reviews ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.