Synthetic data
All sessions

s-2820

Simulated shopper

Oct 30, 2026, 6:02 PM UTC · mobile · search ads · Squall 2.5L Rain Shell · 15 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 13 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 49%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 220sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 324sExpanded returns · Squall 2.5LExpanded returns policyNo clear doubt 50%
  4. 41m 01sSorted: ratingRe-sorted the catalogNo clear doubt 78%
  5. 51m 36sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 90%
  6. 61m 56sImage 2 · Squall 2.5LViewed a product imageNo clear doubt 95%
  7. 72m 12sImage 3 · Squall 2.5LViewed a product imageNo clear doubt 98%
  8. 82m 24sExpanded returns · Squall 2.5LExpanded returns policyNo clear doubt 97%
  9. 93m 01sExpanded returns · Squall 2.5LExpanded returns policyNo clear doubt 95%
  10. 103m 16sSize guide · Squall 2.5LOpened the size guideNo clear doubt 86%
  11. 113m 31sSize L · Squall 2.5LSelected a sizeFit 52%
  12. 123m 53sAdded to cart · Squall 2.5LAdded to cartFit 52%
  13. 134m 18sViewed cartViewed cart (saw shipping cost)→ the store shows Fit Confidence hereFit 69%
  14. 144m 24sCheckout startedStarted checkoutFit 69%
  15. 4m 34sPurchased

Final guess

Fit69%
Fit
69%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
30%
Why fithow much likelier
  • Selected a size12.4×
  • Expanded returns policy ×32.3×
  • Opened the size guide8.4×
  • Viewed a product image ×31.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.