Synthetic data
All sessions

s-2821

Simulated shopper

Oct 29, 2026, 11:32 PM UTC · mobile · search ads · Lumen 400 Headlamp · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 250sOpened reviews · Lumen 400Opened reviewsSuitability 25%
  3. 31m 03sReviews filtered: suitabilityFiltered reviews by performanceSuitability 96%
  4. 41m 23sSearch “waterproof jacket”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability >99%
  5. 51m 55sOpened reviews · Lumen 400Opened reviewsSuitability >99%
  6. 62m 32sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  7. 2m 49sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.