Synthetic data
All sessions

s-2822

Simulated shopper

Oct 23, 2026, 4:43 PM UTC · mobile · email · Talus Trail Runner · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Talus TrailViewed a product pageChoice 23%
  2. 231sExpanded specs · Talus TrailExpanded technical specsSuitability 59%
  3. 356sExpanded returns · Talus TrailExpanded returns policySuitability 34%
  4. 41m 11sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability 73%
  5. 51m 42sExpanded specs · Talus TrailExpanded technical specsSuitability 92%
  6. 62m 15sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  7. 72m 26sExpanded materials · Talus TrailExpanded materialsSuitability >99%
  8. 83m 00sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  9. 93m 15sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 103m 38sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  11. 113m 54sImage 1 · Talus TrailViewed a product imageSuitability >99%
  12. 124m 09sImage 2 · Talus TrailViewed a product imageSuitability >99%
  13. 4m 33sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×46.9×
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews1.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.