Synthetic data
All sessions

s-2823

Simulated shopper

Oct 21, 2026, 11:13 PM UTC · desktop · organic · Talus Trail Runner · 18 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 236sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 03sViewed Cairn LowViewed a product page · Switched to a similar productChoice 62%
  4. 41m 14sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  5. 51m 47sCompare + Cairn MidAdded a product to compareChoice 99%
  6. 61m 51sCompare + Cairn LowAdded a product to compareChoice >99%
  7. 72m 00sCompare + Talus TrailAdded a product to compareChoice >99%
  8. 82m 19sExpanded specs · Cairn LowExpanded technical specsChoice >99%
  9. 92m 45sViewed Cairn MidViewed a product page · Switched to a similar productChoice >99%
  10. 102m 51sCompare + Cairn MidAdded a product to compareChoice >99%
  11. 113m 23sCompare + Cairn LowAdded a product to compareChoice >99%
  12. 123m 49sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  13. 134m 16sCompare + Talus TrailAdded a product to compareChoice >99%
  14. 144m 39sCompare + Cairn LowAdded a product to compareChoice >99%
  15. 155m 17sExpanded returns · Talus TrailExpanded returns policyChoice >99%
  16. 165m 56sImage 1 · Talus TrailViewed a product imageChoice >99%
  17. 176m 16sAdded to cart · Talus TrailAdded to cartChoice >99%
  18. 6m 23sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×811.5×
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.