Synthetic data
All sessions

s-2824

Simulated shopper

Oct 25, 2026, 7:27 PM UTC · mobile · email · Merino 200 Base Layer Crew · 9 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Merino 200Viewed a product pageFit 22%
  2. 21m 14sImage 1 · Merino 200Viewed a product imageNo clear doubt 37%
  3. 31m 45sImage 2 · Merino 200Viewed a product imageNo clear doubt 55%
  4. 42m 00sOpened reviews · Merino 200Opened reviewsFit 32%
  5. 52m 04sReviews filtered: durabilityFiltered reviews by durabilityDurability 96%
  6. 62m 11sAdded to cart · Merino 200Added to cartDurability 96%
  7. 72m 38sViewed cartViewed cart (saw shipping cost)→ the store shows Durability Proof hereDurability 97%
  8. 83m 05sCheckout startedStarted checkoutDurability 97%
  9. 3m 09sPurchased

Final guess

Durability97%
Fit
1%
Suitability
1%
Durability
97%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.