Synthetic data
All sessions

s-2825

Simulated shopper

Oct 20, 2026, 10:02 AM UTC · desktop · paid social · Merino 200 Base Layer Crew · 15 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 242sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 31m 22sExpanded materials · Merino 200Expanded materialsDurability 48%
  4. 42m 01sExpanded warranty · Merino 200Expanded warranty→ the store shows Durability Proof hereDurability 88%
  5. 52m 39sExpanded materials · Merino 200Expanded materialsDurability 97%
  6. 63m 06sSize guide · Merino 200Opened the size guideDurability 94%
  7. 73m 17sExpanded materials · Merino 200Expanded materialsDurability 98%
  8. 83m 56sOpened reviews · Merino 200Opened reviewsDurability >99%
  9. 94m 02sExpanded returns · Merino 200Expanded returns policyDurability >99%
  10. 104m 14sSearch “boots”Searched the catalogDurability 99%
  11. 114m 19sImage 1 · Merino 200Viewed a product imageDurability 98%
  12. 124m 32sViewed Squall 2.5LViewed a product pageDurability 96%
  13. 135m 09sOpened reviews · Squall 2.5LOpened reviewsDurability 99%
  14. 145m 35sAdded to cart · Merino 200Added to cartDurability 99%
  15. 6m 00sLeft the store

Final guess

Durability99%
Fit
<1%
Suitability
<1%
Durability
99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why durabilityhow much likelier
  • Expanded materials ×36.6×
  • Expanded warranty15.6×
  • Opened reviews ×21.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtDurability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.