Synthetic data
All sessions

s-2827

Simulated shopper

Oct 22, 2026, 8:13 PM UTC · mobile · organic · Cairn Low Hiking Shoe · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 248sViewed Cairn LowViewed a product pageChoice 30%
  3. 31m 21sExpanded returns · Cairn LowExpanded returns policyNo clear doubt 31%
  4. 41m 38sOpened reviews · Cairn LowOpened reviewsFit 46%
  5. 52m 02sReviews filtered: durabilityFiltered reviews by durabilityDurability 93%
  6. 62m 14sExpanded materials · Cairn LowExpanded materials→ the store shows Durability Proof hereDurability 99%
  7. 72m 43sExpanded shipping · Cairn LowExpanded shipping infoDurability 98%
  8. 82m 51sExpanded materials · Cairn LowExpanded materialsDurability >99%
  9. 93m 15sExpanded warranty · Cairn LowExpanded warrantyDurability >99%
  10. 103m 26sOpened reviews · Cairn LowOpened reviewsDurability >99%
  11. 113m 54sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  12. 124m 10sViewed Squall ProViewed a product pageDurability >99%
  13. 4m 25sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded materials ×26.6×
  • Expanded warranty15.6×
  • Opened reviews ×21.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.