Synthetic data
All sessions

s-2828

Simulated shopper

Oct 30, 2026, 11:38 AM UTC · mobile · organic · Ridgeback 38L Pack · 14 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Squall ProViewed a product pageChoice 29%
  2. 21m 18sDelivery check · ZIP 10526Checked delivery date by ZIPDelivery 68%
  3. 31m 38sOpened reviews · Squall ProOpened reviewsDelivery 67%
  4. 42m 08sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 99%
  5. 52m 45sImage 1 · Squall ProViewed a product imageDelivery 98%
  6. 63m 17sViewed Ridgeback 38LViewed a product pageDelivery 98%
  7. 73m 31sExpanded returns · Ridgeback 38LExpanded returns policyDelivery 99%
  8. 83m 42sDelivery check · ZIP 61128Checked delivery date by ZIPDelivery >99%
  9. 94m 02sExpanded shipping · Ridgeback 38LExpanded shipping infoDelivery >99%
  10. 104m 25sAdded to cart · Ridgeback 38LAdded to cartDelivery >99%
  11. 115m 01sViewed cartViewed cart (saw shipping cost)Delivery >99%
  12. 125m 04sBrowsed catalogBrowsed the catalogDelivery >99%
  13. 135m 39sImage 2 · Ridgeback 38LViewed a product imageDelivery >99%
  14. 6m 03sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Filtered reviews by shipping42.3×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.