Synthetic data
All sessions

s-2829

Simulated shopper

Oct 31, 2026, 8:53 AM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 01sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 31m 22sOpened reviews · Cairn MidOpened reviewsFit 46%
  4. 41m 49sReviews filtered: durabilityFiltered reviews by durabilityDurability 95%
  5. 51m 59sExpanded materials · Cairn MidExpanded materials→ the store shows Durability Proof hereDurability 99%
  6. 62m 31sExpanded materials · Cairn MidExpanded materialsDurability >99%
  7. 72m 53sOpened reviews · Cairn MidOpened reviewsDurability >99%
  8. 82m 59sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 93m 38sOpened reviews · Cairn MidOpened reviewsDurability >99%
  10. 104m 14sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  11. 114m 47sViewed Emberline 20°FViewed a product pageDurability >99%
  12. 125m 06sImage 1 · Emberline 20°FViewed a product imageDurability >99%
  13. 135m 30sExpanded materials · Emberline 20°FExpanded materialsDurability >99%
  14. 5m 37sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×395.7×
  • Expanded materials ×36.6×
  • Opened reviews ×41.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.