Synthetic data
All sessions

s-2830

Simulated shopper

Oct 21, 2026, 1:27 AM UTC · desktop · organic · Lumen 400 Headlamp · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 231sImage 1 · Lumen 400Viewed a product imageNo clear doubt 59%
  3. 351sExpanded specs · Lumen 400Expanded technical specsNo clear doubt 50%
  4. 41m 20sOpened reviews · Lumen 400Opened reviewsSuitability 70%
  5. 51m 28sImage 2 · Lumen 400Viewed a product imageSuitability 63%
  6. 61m 52sSearch “winter hiking boots”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 98%
  7. 72m 01sViewed Talus TrailViewed a product pageSuitability 97%
  8. 82m 07sImage 3 · Talus TrailViewed a product imageSuitability 95%
  9. 92m 25sImage 4 · Talus TrailViewed a product imageSuitability 92%
  10. 2m 36sLeft the store

Final guess

Suitability92%
Fit
<1%
Suitability
92%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
7%
Why suitabilityhow much likelier
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Viewed a product image ×41.2×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.