All sessions
s-2831
Simulated shopperOct 22, 2026, 7:08 PM UTC · desktop · search ads · Emberline 20°F Down Bag · 8 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 115sViewed Cairn MidViewed a product pageFit 27%
- 228sOpened comparisonOpened the comparisonChoice 93%
- 335sSearch “cairn mid vs low”Searched to compare options→ the store shows Decision Helper hereChoice >99%
- 449sViewed Emberline 20°FViewed a product pageChoice >99%
- 51m 27sCompare + Emberline 20°FAdded a product to compareChoice >99%
- 61m 58sOpened reviews · Emberline 20°FOpened reviewsChoice >99%
- 72m 08sReviews filtered: fitFiltered reviews by fitChoice >99%
- 2m 21sLeft the store
Final guess
Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
- Opened the comparison57.4×
- Searched to compare options39.5×
- Added a product to compare11.5×
- Viewed a product page ×21.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.