Synthetic data
All sessions

s-2833

Simulated shopper

Oct 23, 2026, 8:28 PM UTC · mobile · email · Merino 200 Base Layer Crew · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 235sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 349sCompare + Merino 200Added a product to compareChoice 42%
  4. 41m 07sBrowsed catalogBrowsed the catalogValue 33%
  5. 51m 31sOpened reviews · Merino 200Opened reviewsValue 38%
  6. 61m 45sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 91%
  7. 72m 19sOpened reviews · Merino 200Opened reviewsDurability 94%
  8. 82m 43sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 92m 49sExpanded warranty · Merino 200Expanded warrantyDurability >99%
  10. 103m 10sSearch “warranty”Searched for durability / warrantyDurability >99%
  11. 3m 27sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Searched for durability / warranty38.6×
  • Expanded warranty15.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.