Synthetic data
All sessions

s-2834

Simulated shopper

Oct 31, 2026, 11:19 PM UTC · mobile · search ads · Merino 200 Base Layer Crew · 9 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 41%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 230sViewed Merino 200Viewed a product pageNo clear doubt 42%
  3. 339sExpanded shipping · Merino 200Expanded shipping infoDelivery 45%
  4. 443sExpanded returns · Merino 200Expanded returns policyDelivery 61%
  5. 51m 10sExpanded specs · Merino 200Expanded technical specsDelivery 46%
  6. 61m 32sAdded to cart · Merino 200Added to cartDelivery 46%
  7. 71m 59sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 86%
  8. 82m 08sCheckout startedStarted checkoutDelivery 86%
  9. 2m 24sPurchased

Final guess

Delivery86%
Fit
2%
Suitability
1%
Durability
2%
Value
1%
Delivery
86%
Choice
<1%
No clear doubt
8%
Why deliveryhow much likelier
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.