Synthetic data
All sessions

s-2835

Simulated shopper

Oct 21, 2026, 5:20 PM UTC · mobile · search ads · Emberline 20°F Down Bag · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 239sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 37%
  3. 359sOpened reviews · Emberline 20°FOpened reviewsSuitability 44%
  4. 41m 08sExpanded specs · Emberline 20°FExpanded technical specsSuitability 85%
  5. 51m 30sImage 2 · Emberline 20°FViewed a product imageSuitability 83%
  6. 62m 03sSearch “20 degree sleeping bag”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 99%
  7. 72m 38sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  8. 2m 58sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×217.5×
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.