All sessions
s-2836
Simulated shopperOct 24, 2026, 10:07 AM UTC · mobile · search ads · Squall 2.5L Rain Shell · 12 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Decision Helper after action 7 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 123sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 234sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
- 347sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 60%
- 41m 09sViewed Squall ProViewed a product page · Switched to a similar productChoice 50%
- 51m 23sDelivery check · ZIP 46324Checked delivery date by ZIPNo clear doubt 63%
- 61m 48sOpened reviews · Squall ProOpened reviewsNo clear doubt 40%
- 72m 02sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 96%
- 82m 35sOpened comparisonOpened the comparisonChoice >99%
- 92m 41sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
- 103m 21sOpened comparisonOpened the comparisonChoice >99%
- 113m 31sImage 2 · Squall 2.5LViewed a product imageChoice >99%
- 3m 55sLeft the store
Final guess
Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
- Opened the comparison ×357.4×
- Switched to a similar product ×28.6×
- Returned to a product viewed earlier22.8×
- Viewed a product page ×31.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.