Synthetic data
All sessions

s-2838

Simulated shopper

Oct 24, 2026, 4:12 PM UTC · desktop · organic · Squall 2.5L Rain Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 252sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 31m 00sImage 1 · Squall 2.5LViewed a product imageSuitability 38%
  4. 41m 22sOpened reviews · Squall 2.5LOpened reviewsSuitability 54%
  5. 51m 25sReviews filtered: suitabilityFiltered reviews by performanceSuitability 99%
  6. 61m 52sExpanded specs · Squall 2.5LExpanded technical specs→ the store shows Built-For Answer hereSuitability >99%
  7. 72m 07sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  8. 2m 25sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.