Synthetic data
All sessions

s-2839

Simulated shopper

Oct 26, 2026, 10:36 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Cairn MidViewed a product pageFit 27%
  2. 225sImage 1 · Cairn MidViewed a product imageNo clear doubt 33%
  3. 353sOpened reviews · Cairn MidOpened reviewsFit 44%
  4. 41m 10sSize guide · Cairn MidOpened the size guideFit 86%
  5. 51m 32sExpanded returns · Cairn MidExpanded returns policyFit 93%
  6. 62m 03sCompare + Cairn MidAdded a product to compare→ the store shows Fit Confidence hereFit 87%
  7. 72m 12sCompare + Cairn LowAdded a product to compareChoice 66%
  8. 82m 23sBrowsed catalogBrowsed the catalogChoice 62%
  9. 92m 50sSorted: price ascSorted by lowest priceChoice 46%
  10. 102m 55sBrowsed catalogBrowsed the catalogValue 36%
  11. 113m 07sOpened reviews · Cairn MidOpened reviewsFit 40%
  12. 123m 37sReviews filtered: valueFiltered reviews by valueValue 94%
  13. 3m 50sLeft the store

Final guess

Value94%
Fit
4%
Suitability
<1%
Durability
<1%
Value
94%
Delivery
<1%
Choice
1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.