Synthetic data
All sessions

s-2840

Simulated shopper

Oct 29, 2026, 9:53 AM UTC · mobile · paid social · Ridgeback 38L Pack · 7 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 222sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 357sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 60%
  4. 41m 23sBrowsed catalogBrowsed the catalogNo clear doubt 44%
  5. 51m 48sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 98%
  6. 61m 54sAdded to cart · Ridgeback 38LAdded to cartChoice 98%
  7. 2m 00sLeft the store

Final guess

Choice98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
98%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.