Synthetic data
All sessions

s-2841

Simulated shopper

Oct 23, 2026, 4:28 PM UTC · mobile · search ads · Squall Pro 3L Shell · 14 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Squall ProViewed a product pageChoice 29%
  2. 230sOpened reviews · Squall ProOpened reviewsValue 31%
  3. 338sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 62%
  4. 451sSize guide · Squall 2.5LOpened the size guideChoice 53%
  5. 558sAdded to cart · Squall 2.5LAdded to cartChoice 56%
  6. 61m 17sViewed cartViewed cart (saw shipping cost)Value 52%
  7. 71m 49sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 98%
  8. 82m 22sBrowsed catalogBrowsed the catalogValue 99%
  9. 92m 35sOpened reviews · Squall 2.5LOpened reviewsValue 99%
  10. 102m 56sReviews filtered: valueFiltered reviews by valueValue >99%
  11. 113m 29sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  12. 123m 48sOpened reviews · Squall ProOpened reviewsValue >99%
  13. 134m 06sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 4m 16sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product ×21.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.