Synthetic data
All sessions

s-2842

Simulated shopper

Oct 29, 2026, 9:17 PM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 6 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 07sAdded to cart · Cairn MidAdded to cartFit 27%
  3. 31m 12sViewed cartViewed cart (saw shipping cost)Value 39%
  4. 41m 25sExpanded returns · Cairn MidExpanded returns policyDelivery 48%
  5. 51m 44sSize 11 · Cairn MidSelected a size→ the store shows Fit Confidence hereFit 83%
  6. 1m 54sLeft the store

Final guess

Fit83%
Fit
83%
Suitability
<1%
Durability
1%
Value
2%
Delivery
11%
Choice
1%
No clear doubt
2%
Why fithow much likelier
  • Selected a size12.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.