Synthetic data
All sessions

s-2843

Simulated shopper

Oct 25, 2026, 2:28 AM UTC · mobile · paid social · Kettle Ti Stove Kit · 8 actions

purchasedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 238sExpanded specs · Kettle TiExpanded technical specsSuitability 62%
  3. 342sExpanded specs · Kettle TiExpanded technical specs→ the store shows Built-For Answer hereSuitability 88%
  4. 454sExpanded materials · Kettle TiExpanded materialsSuitability 93%
  5. 51m 23sAdded to cart · Kettle TiAdded to cartSuitability 93%
  6. 61m 35sViewed cartViewed cart (saw shipping cost)Suitability 95%
  7. 71m 48sCheckout startedStarted checkoutSuitability 95%
  8. 2m 03sPurchased

Final guess

Suitability95%
Fit
<1%
Suitability
95%
Durability
1%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
3%
Why suitabilityhow much likelier
  • Expanded technical specs ×26.9×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.