Synthetic data
All sessions

s-2844

Simulated shopper

Oct 23, 2026, 6:35 PM UTC · mobile · email · Driftwood 2P Tent · 15 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 61%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 244sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 31m 07sExpanded materials · Driftwood 2PExpanded materialsNo clear doubt 51%
  4. 41m 18sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 51%
  5. 51m 48sCheckout startedStarted checkoutNo clear doubt 51%
  6. 62m 01sExpanded shipping · Driftwood 2PExpanded shipping infoNo clear doubt 46%
  7. 72m 11sOpened reviews · Driftwood 2POpened reviewsDelivery 43%
  8. 82m 42sDelivery check · ZIP 78915Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 92%
  9. 93m 01sOpened reviews · Driftwood 2POpened reviewsDelivery 90%
  10. 103m 29sReviews filtered: suitabilityFiltered reviews by performanceDelivery 55%
  11. 113m 39sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 95%
  12. 124m 06sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  13. 134m 45sCheckout startedStarted checkoutDelivery >99%
  14. 145m 11sCheckout startedStarted checkoutDelivery >99%
  15. 5m 20sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×313.0×
  • Checked delivery date by ZIP21.1×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.