All sessions
s-2845
Simulated shopperNov 1, 2026, 9:27 AM UTC · mobile · search ads · Merino 200 Base Layer Crew · 4 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 113sViewed Merino 200Viewed a product pageFit 22%
- 232sImage 1 · Merino 200Viewed a product imageNo clear doubt 37%
- 31m 06sExpanded returns · Merino 200Expanded returns policyFit 38%
- 1m 16sLeft the store
Final guess
Fit38%
Fit
38%
Suitability
2%
Durability
17%
Value
1%
Delivery
8%
Choice
1%
No clear doubt
31%
Why fithow much likelier
- Expanded returns policy2.3×
- Viewed a product image1.1×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.