Synthetic data
All sessions

s-2847

Simulated shopper

Oct 26, 2026, 4:36 AM UTC · desktop · search ads · Talus Trail Runner · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Talus TrailViewed a product pageChoice 23%
  2. 239sSize guide · Talus TrailOpened the size guideFit 45%
  3. 31m 03sSize 9 · Talus TrailSelected a size→ the store shows Fit Confidence hereFit 90%
  4. 41m 38sSize guide · Talus TrailRe-opened the size guideFit >99%
  5. 52m 16sOpened reviews · Talus TrailOpened reviewsFit >99%
  6. 62m 43sSize 8.5 · Talus TrailChanged size selectionFit >99%
  7. 72m 51sBrowsed catalogBrowsed the catalogFit >99%
  8. 83m 02sSize 8 · Talus TrailChanged size selectionFit >99%
  9. 93m 21sSorted: ratingRe-sorted the catalogFit >99%
  10. 103m 54sImage 1 · Talus TrailViewed a product imageFit >99%
  11. 114m 33sSize 7.5 · Talus TrailChanged size selectionFit >99%
  12. 124m 37sViewed Ridgeback 48LViewed a product pageFit >99%
  13. 4m 44sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection ×3106.9×
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.