Synthetic data
All sessions

s-2848

Simulated shopper

Oct 26, 2026, 12:29 AM UTC · mobile · email · Talus Trail Runner · 16 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 245sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 12sImage 1 · Talus TrailViewed a product imageNo clear doubt 53%
  4. 41m 28sImage 2 · Talus TrailViewed a product imageNo clear doubt 70%
  5. 51m 33sOpened reviews · Talus TrailOpened reviewsNo clear doubt 42%
  6. 62m 03sOpened reviews · Talus TrailOpened reviewsSuitability 49%
  7. 72m 35sReviews filtered: suitabilityFiltered reviews by performanceSuitability 98%
  8. 83m 14sOpened reviews · Talus TrailOpened reviewsSuitability 99%
  9. 93m 29sOpened reviews · Talus TrailOpened reviewsSuitability 99%
  10. 103m 58sReviews filtered: valueFiltered reviews by value→ the store shows Built-For Answer hereSuitability 98%
  11. 114m 30sOpened reviews · Talus TrailOpened reviewsSuitability 99%
  12. 124m 44sExpanded materials · Talus TrailExpanded materialsSuitability 98%
  13. 135m 08sAdded to cart · Talus TrailAdded to cartSuitability 98%
  14. 145m 25sViewed cartViewed cart (saw shipping cost)Suitability 97%
  15. 155m 50sCheckout startedStarted checkoutSuitability 97%
  16. 6m 15sPurchased

Final guess

Suitability97%
Fit
<1%
Suitability
97%
Durability
3%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Opened reviews ×51.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.