Synthetic data
All sessions

s-2850

Simulated shopper

Oct 27, 2026, 11:01 PM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 15 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 243sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 359sExpanded shipping · Cairn MidExpanded shipping infoDelivery 49%
  4. 41m 09sSize guide · Cairn MidOpened the size guideNo clear doubt 38%
  5. 51m 45sExpanded shipping · Cairn MidExpanded shipping info→ the store shows Delivery Promise hereDelivery 70%
  6. 62m 16sAdded to cart · Cairn MidAdded to cartDelivery 70%
  7. 72m 40sViewed cartViewed cart (saw shipping cost)Delivery 94%
  8. 82m 43sDelivery check · ZIP 97109Checked delivery date by ZIPDelivery >99%
  9. 92m 49sExpanded shipping · Cairn MidExpanded shipping infoDelivery >99%
  10. 103m 08sOpened reviews · Cairn MidOpened reviewsDelivery >99%
  11. 113m 39sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  12. 124m 05sViewed cartViewed cart (saw shipping cost)Delivery >99%
  13. 134m 29sExpanded returns · Cairn MidExpanded returns policyDelivery >99%
  14. 145m 06sDelivery check · ZIP 42444Checked delivery date by ZIPDelivery >99%
  15. 5m 27sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×313.0×
  • Checked delivery date by ZIP ×221.1×
  • Filtered reviews by shipping42.3×
  • Viewed cart (saw shipping cost) ×22.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.