Synthetic data
All sessions

s-2852

Simulated shopper

Oct 31, 2026, 4:22 AM UTC · desktop · search ads · Ridgeback 48L Pack · 12 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Cairn MidViewed a product pageFit 27%
  2. 256sViewed Ridgeback 48LViewed a product pageNo clear doubt 26%
  3. 31m 30sSize M/L · 18–21 in torso · Ridgeback 48LSelected a sizeFit 59%
  4. 42m 06sSize guide · Ridgeback 48LOpened the size guide→ the store shows Fit Confidence hereFit 90%
  5. 52m 37sSize S/M · 15–18 in torso · Ridgeback 48LChanged size selectionFit >99%
  6. 63m 02sImage 1 · Ridgeback 48LViewed a product imageFit >99%
  7. 73m 05sBrowsed catalogBrowsed the catalogFit >99%
  8. 83m 20sExpanded returns · Ridgeback 48LExpanded returns policyFit >99%
  9. 93m 46sAdded to cart · Ridgeback 48LAdded to cartFit >99%
  10. 104m 06sViewed cartViewed cart (saw shipping cost)Fit >99%
  11. 114m 20sCheckout startedStarted checkoutFit >99%
  12. 4m 25sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.