Synthetic data
All sessions

s-2853

Simulated shopper

Oct 22, 2026, 9:06 AM UTC · mobile · organic · Ridgeback 38L Pack · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 255sOpened reviews · Ridgeback 38LOpened reviewsFit 30%
  3. 31m 14sReviews filtered: suitabilityFiltered reviews by performanceSuitability 96%
  4. 41m 28sExpanded specs · Ridgeback 38LExpanded technical specs→ the store shows Built-For Answer hereSuitability >99%
  5. 52m 02sExpanded specs · Ridgeback 38LExpanded technical specsSuitability >99%
  6. 62m 23sSearch “fuel canister compatible”Searched for a use-case or specSuitability >99%
  7. 72m 30sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  8. 82m 42sExpanded specs · Ridgeback 38LExpanded technical specsSuitability >99%
  9. 93m 09sCompare + Ridgeback 38LAdded a product to compareSuitability >99%
  10. 103m 48sCompare + Ridgeback 48LAdded a product to compareSuitability >99%
  11. 114m 05sExpanded specs · Ridgeback 38LExpanded technical specsSuitability >99%
  12. 4m 11sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×46.9×
  • Searched for a use-case or spec ×217.5×
  • Filtered reviews by performance73.8×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.