Synthetic data
All sessions

s-2855

Simulated shopper

Nov 1, 2026, 4:54 PM UTC · mobile · paid social · Driftwood 2P Tent · 12 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 244sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 50%
  3. 31m 09sBrowsed catalogBrowsed the catalogNo clear doubt 70%
  4. 41m 20sSorted: price ascSorted by lowest priceNo clear doubt 72%
  5. 51m 58sBrowsed catalogBrowsed the catalogNo clear doubt 81%
  6. 62m 22sSorted: price ascSorted by lowest priceNo clear doubt 60%
  7. 72m 57sImage 2 · Driftwood 2PViewed a product imageNo clear doubt 87%
  8. 83m 13sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 87%
  9. 93m 51sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 64%
  10. 104m 08sBrowsed catalogBrowsed the catalogValue 55%
  11. 114m 21sSorted: price ascSorted by lowest priceValue 82%
  12. 4m 37sLeft the store

Final guess

Value82%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
82%
Delivery
<1%
Choice
<1%
No clear doubt
18%
Why valuehow much likelier
  • Sorted by lowest price ×38.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.