Synthetic data
All sessions

s-2856

Simulated shopper

Oct 29, 2026, 3:04 AM UTC · desktop · organic · Cairn Low Hiking Shoe · 17 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 57%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 250sViewed Cairn LowViewed a product pageNo clear doubt 50%
  3. 355sExpanded materials · Cairn LowExpanded materialsNo clear doubt 40%
  4. 41m 12sExpanded materials · Cairn LowExpanded materials→ the store shows Durability Proof hereDurability 62%
  5. 51m 52sExpanded warranty · Cairn LowExpanded warrantyDurability 93%
  6. 62m 06sExpanded warranty · Cairn LowExpanded warrantyDurability 99%
  7. 72m 44sImage 1 · Cairn LowViewed a product imageDurability 97%
  8. 82m 56sExpanded warranty · Cairn LowExpanded warrantyDurability >99%
  9. 93m 01sOpened reviews · Cairn LowOpened reviewsDurability >99%
  10. 103m 30sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  11. 113m 36sOpened reviews · Cairn LowOpened reviewsDurability >99%
  12. 124m 01sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  13. 134m 09sViewed Lumen 400Viewed a product page · Returned to a product viewed earlierDurability >99%
  14. 144m 34sAdded to cart · Cairn LowAdded to cartDurability >99%
  15. 154m 46sViewed cartViewed cart (saw shipping cost)Durability >99%
  16. 165m 00sCheckout startedStarted checkoutDurability >99%
  17. 5m 19sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded warranty ×315.6×
  • Expanded materials ×26.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.