Synthetic data
All sessions

s-2857

Simulated shopper

Oct 22, 2026, 5:43 PM UTC · desktop · paid social · Ridgeback 48L Pack · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 237sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 347sOpened reviews · Ridgeback 48LOpened reviewsFit 22%
  4. 456sReviews filtered: durabilityFiltered reviews by durabilityDurability 88%
  5. 51m 36sExpanded materials · Ridgeback 48LExpanded materials→ the store shows Durability Proof hereDurability 98%
  6. 62m 07sImage 1 · Ridgeback 48LViewed a product imageDurability 97%
  7. 2m 32sLeft the store

Final guess

Durability97%
Fit
1%
Suitability
2%
Durability
97%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials6.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
exit survey · used in training
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.