Synthetic data
All sessions

s-2860

Simulated shopper

Oct 25, 2026, 10:46 PM UTC · desktop · email · Emberline 20°F Down Bag · 16 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 28sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 318sOpened reviews · Lumen 400Opened reviewsNo clear doubt 38%
  4. 435sReviews filtered: suitabilityFiltered reviews by performanceSuitability 94%
  5. 545sViewed Emberline 20°FViewed a product pageSuitability 92%
  6. 61m 23sExpanded specs · Emberline 20°FExpanded technical specs→ the store shows Built-For Answer hereSuitability 98%
  7. 72m 01sSearch “fuel canister compatible”Searched for a use-case or specSuitability >99%
  8. 82m 24sImage 1 · Emberline 20°FViewed a product imageSuitability >99%
  9. 93m 02sImage 2 · Emberline 20°FViewed a product imageSuitability >99%
  10. 103m 17sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  11. 113m 22sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  12. 123m 36sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 134m 10sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  14. 144m 46sExpanded materials · Emberline 20°FExpanded materialsSuitability >99%
  15. 155m 12sAdded to cart · Emberline 20°FAdded to cartSuitability >99%
  16. 5m 32sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×31.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.