Synthetic data
All sessions

s-2861

Simulated shopper

Oct 28, 2026, 11:36 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 11 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Cairn MidViewed a product pageFit 27%
  2. 235sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 353sReviews filtered: durabilityFiltered reviews by durabilityDurability 93%
  4. 41m 06sOpened reviews · Cairn MidOpened reviewsDurability 95%
  5. 51m 33sOpened reviews · Cairn MidOpened reviewsDurability 96%
  6. 62m 09sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  7. 72m 36sExpanded warranty · Cairn MidExpanded warrantyDurability >99%
  8. 83m 04sViewed Talus TrailViewed a product pageDurability >99%
  9. 93m 23sExpanded warranty · Talus TrailExpanded warrantyDurability >99%
  10. 103m 41sAdded to cart · Cairn MidAdded to cartDurability >99%
  11. 4m 11sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded warranty ×215.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.