Synthetic data
All sessions

s-2862

Simulated shopper

Oct 28, 2026, 11:03 AM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 16 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 27%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Cairn MidViewed a product pageFit 27%
  2. 235sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 344sReviews filtered: suitabilityFiltered reviews by performanceSuitability 89%
  4. 41m 19sImage 1 · Cairn MidViewed a product imageSuitability 91%
  5. 51m 44sOpened reviews · Cairn MidOpened reviewsSuitability 93%
  6. 62m 09sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  7. 72m 31sExpanded specs · Cairn MidExpanded technical specsSuitability >99%
  8. 82m 37sOpened reviews · Cairn MidOpened reviewsSuitability >99%
  9. 92m 47sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  10. 103m 15sBrowsed catalogBrowsed the catalogSuitability >99%
  11. 113m 30sExpanded specs · Cairn MidExpanded technical specsSuitability >99%
  12. 123m 57sImage 2 · Cairn MidViewed a product imageSuitability >99%
  13. 134m 06sExpanded materials · Cairn MidExpanded materialsSuitability >99%
  14. 144m 46sSearch “fuel canister compatible”Searched for a use-case or specSuitability >99%
  15. 154m 54sAdded to cart · Cairn MidAdded to cartSuitability >99%
  16. 5m 05sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Searched for a use-case or spec ×217.5×
  • Expanded technical specs ×26.9×
  • Opened reviews ×31.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.