Synthetic data
All sessions

s-2867

Simulated shopper

Oct 27, 2026, 10:09 PM UTC · mobile · search ads · Squall 2.5L Rain Shell · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 233sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 05sSearch “waterproof jacket”Searched for a use-case or specSuitability 62%
  4. 41m 45sExpanded specs · Squall 2.5LExpanded technical specs→ the store shows Built-For Answer hereSuitability 94%
  5. 52m 09sExpanded returns · Squall 2.5LExpanded returns policySuitability 88%
  6. 2m 21sLeft the store

Final guess

Suitability88%
Fit
<1%
Suitability
88%
Durability
<1%
Value
2%
Delivery
<1%
Choice
1%
No clear doubt
8%
Why suitabilityhow much likelier
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.