Synthetic data
All sessions

s-2869

Simulated shopper

Oct 27, 2026, 1:46 AM UTC · mobile · paid social · Emberline 20°F Down Bag · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 248sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
  3. 31m 27sDelivery check · ZIP 10724Checked delivery date by ZIPDelivery 68%
  4. 41m 34sSize Long · to 6 ft 6 in · Emberline 20°FSelected a sizeDelivery 46%
  5. 52m 12sViewed Ridgeback 38LViewed a product pageNo clear doubt 43%
  6. 62m 39sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 66%
  7. 72m 55sImage 2 · Ridgeback 38LViewed a product imageNo clear doubt 82%
  8. 3m 07sLeft the store

Final guess

No clear doubt82%
Fit
10%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
7%
Choice
<1%
No clear doubt
82%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Viewed a product page ×21.7×
  • Searched the catalog2.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.